Bankwest Campaign
2018 — 2024
Our work with Bankwest started six years ago, when they asked us to turn ordinary banking moments into funny, memorable anecdotes to spread the word about their growing range of services. We built a vibrant, expansive, orange universe filled with charming characters to breathe life into banking. With a flexible design approach and an adaptable cast of characters, our easy-to-manage system kept up with the client’s changing needs, ensuring the campaign’s long-term success.
Labor of Love
Over the years, the scope of our work with Bankwest has expanded to more than 20 spots and 200 stills. We built sets with stylized props and objects for a bespoke aesthetic that could be easily adapted across multiple campaigns.
The color orange always took center stage as a vibrant backdrop or within the details, driving a connection to Bankwest’s core brand palette. We designed our characters to be bold and expressive, with flexible rubber-like limbs and individual quirks, enhancing their personality and emotional range in animation.
Brendan was our very first Bankwest character, followed by a handful of additions over the years. We constructed an ecosystem of characters and stories that frequently intersected, enhancing retention as we revisited beloved and familiar faces.
The characters within our stories often embodied a distinct customer archetype that resonated among our audience.
Our Bankwest worlds tread the line between real and imaginary. We made everything under the sun — from soccer balls and pets to cowboy boot roller skates and three-necked guitars.
Familiar, everyday scenes were enhanced with tactile textures and vivid, studio-lit environments to punch up every frame. We embraced 2D effects to infuse each narrative with a comic-like essence, striking framing choices, and a snappy editing style that felt distinctly Bankwest.
A Celebratory Collaboration
Bankwest campaigns have been an amazing opportunity for our team to grow. The identity was initially designed by 2D artists when the BUCK Sydney team was quite small.
Once we’d established the look and feel and created rules around everything — from design to look dev to animation to lighting — it became a safe space for artists to learn and grow on the job.
BUCK
Executive Creative Director
Gareth O'Brien
Creative Director
Lucas Brooking
Associate Creative Director
Luke Saunders
Marc Bouyer
Senior Art Director
Salvatore Scopelliti
Art Director
Glen Miralles
Executive Producer
Erica Ford
Senior Producer
Jordan Howes
Chelline Nel
Holly Dyroff
Producer
Chelsea Nieper
Jayne da Costa
Georgie Patching
3D Supervisor
Elijah Akouri
Michael Lampe
CG Lead
Corin Sadlier
Tim Krakowiak
Michael Lampe
Elijah Akouri
Technical Director
Corin Sadlier
Storyboard
Glen Miralles
Josh Edwards
Lara Lee
Manu Correa Soto
Mathijs Luijten
Max Wanniaratchy
Melissa Ya
Michael Wilkinson
Salvatore Scopelliti
Scarlett Starling
Wiliam Pietsch
Design
Bernd Bousard
Glen Miralles
Grace Murray
James Boorman
Jason Pamment
Josh Edwards
Kane Rowlingson
Lara Lee
Liz Smith
Lucas Brooking
Luke Saunders
Malisa Perona
Manon Sailly
Manu Correa Soto
Mathijs Luijten
Max Wanniaratchy
Melissa Ya
Michael Wilkinson
Pete McDonald
Salvatore Scopelliti
Scarlett Starling
Tessa Chong
Wiliam Pietsch
2D Animation
Aleksander Saharovsky
Bernd Bousard
Danny Stern
Derek Lau
Glen Miralles
Luke Saunders
Manu Correa Soto
Mathijs Luijten
Michael Wilkinson
Sam Van Ingen
Wiliam Pietsch
Modeling
Albert Lee
Angela Sae Lam
Arvid Volz
Bryce Pemberton
Carly Glover
Damien Lam
Dan Rodgers
Elijah Akouri
Greg Petchkovsky
Jessica Herrera
Joy Tien
Manon Sailly
Nicole Padilha
Tim Krakowiak
Look Development
Albert Lee
Angela Sae Lam
Bryce Pemberton
Carly Glover
Chuong Vu
Dan Rodgers
Elijah Akouri
Hugo Jackson
Jessica Herrera
Joy Tien
Manon Sailly
Michael Lampe
Rifat Muharram
Tim Krakowiak
Rigging Supervisor
Ernesto Ruiz Velasco
Rigging
Albert Lee
Alex Bahena
Alex Mann
Bryce Pemberton
Ernesto Ruiz Velasco
Hernan Ares
Jing Huang
Juan Carlos Mendoza
Regina Cicone
Seo Young Kim
Xiong Lin
3D Animation
Alek Karonis
Ben Hubbard
Bryce Pemberton
Lawrence Wong
Lucas Michaels
Rifat Muharram
Seo Young Kim
Simone Clarke
Lighting
Albert Lee
Bryce Pemberton
Chuong Vu
Corin Sadlier
Dan Rodgers
Elijah Akouri
Hugo Jackson
Jens Lindgren
Michael Lampe
Tim Krakowiak
Tim Murphy
Composting
Albert Lee
Bryce Pemberton
Chuong Vu
Corin Sadlier
Dan Rodgers
Elijah Akouri
Fiona Lu
Hugo Jackson
Michael Lampe
Tim Krakowiak
Tim Murphy
