Cars24
2022
We rode shotgun with Cars24 to acquaint their brand with the Australian market. The hero of our journey, Carl, was crafted with love to relate to Cars24 customers.
Cars24 wanted to appeal to tech-savvy younger millennials. Carl here was designed with this in mind, mirroring characteristics those customers could identify with—norm-core fashion sense, hipster beard, a touch dorky but cool in an endearing way.
Carl spoke to the camera in order to forge an instant connection with the viewer. This required lip-syncing and animating gestures to make Carl feel friendly and approachable.
BUCK
Executive Creative Director
Gareth O'Brien
Executive Producer
Erica Ford
Associate Creative Director
Luke Saunders
Senior 3D Lead
Elijah Akouri
Producer
Jordan Howes
Storyboards
Luke Saunders
Melissa Ya
Michael Wilkinson
Design
Melissa Ya
Michael Wilkinson
Modeling
Bryce Pemberton
Filipe Machado
Tim Krakowiak
Look Development
Bryce Pemberton
Chuong Vu
Elijah Akouri
Tim Krakowiak
3D Animation
Ida Zhu
Lawrence Wong
Rigging Supervisor
Ernesto Ruiz Velasco
Rigging
Bryce Pemberton
Jing Huang
Lighting
Bryce Pemberton
Chuong Vu
Corin Sadlier
Tim Krakowiak
Compositing
Bryce Pemberton
Chuong Vu
Corin Sadlier
Tim Krakowiak
