Cars24

2022

We rode shotgun with Cars24 to acquaint their brand with the Australian market. The hero of our journey, Carl, was crafted with love to relate to Cars24 customers.

Cars24 wanted to appeal to tech-savvy younger millennials. Carl here was designed with this in mind, mirroring characteristics those customers could identify with—norm-core fashion sense, hipster beard, a touch dorky but cool in an endearing way.

Carl spoke to the camera in order to forge an instant connection with the viewer. This required lip-syncing and animating gestures to make Carl feel friendly and approachable.

Credits

BUCK

Executive Creative Director

Gareth O'Brien

Executive Producer

Erica Ford

Associate Creative Director

Luke Saunders

Senior 3D Lead

Elijah Akouri

Producer

Jordan Howes

Storyboards

Luke Saunders

Melissa Ya

Michael Wilkinson

Design

Melissa Ya

Michael Wilkinson

Modeling

Bryce Pemberton

Felipe Machado

Tim Krakowiak

Look Development

Bryce Pemberton

Chuong Vu

Elijah Akouri

Tim Krakowiak

3D Animation

Ida Zhu

Lawrence Wong

Rigging Supervisor

Ernesto Ruiz Velasco

Rigging

Bryce Pemberton

Jing Huang

Lighting

Bryce Pemberton

Chuong Vu

Corin Sadlier

Tim Krakowiak

Compositing

Bryce Pemberton

Chuong Vu

Corin Sadlier

Tim Krakowiak