Cartoonitos Beepers

2021

In the fall of 2021, a golden ticket fell into our laps — an open brief from Cartoon Network for the launch of their new pre-school platform, Cartoonito. For this amazing opportunity we conjured up our greatest act yet: a lovable, quirky group of instrumental sound-makers known as “The Beepers.” Together, they form a fun, ever-evolving, jam band that rocks out with their crocs out while learning valuable life lessons.

Teddy

Kick drum

Larry

Percussions

Barry

Bass synth

Cosmo

Spacey-synth

Hooty + Tooty

Backup vocals

Scaredy

Lead synth

Tempy

Our metronome

Shreddy

Lead guitar

Musical fun > homework

Each one of the Beepers episodes teaches a different lesson that aligns with one of Cartoon Network’s core educational pillars, The Four C’s: Curiosity, Courage, Caring, and Creativity.

Within a given episode, there's overlap among these pillars. In our episodes, The Beepers learn about cooperation, adapting to change, and getting the courage to shine — all through a musical lens, so it doesn’t feel like homework.

We started with three episodes.
(Episodes 1, 2, and 3)

Ep 1: The Visitor
The Beepers find the perfect groove after a new friend shreds a little too hard.

Ep 2: Funky Time
The Beepers play with tempo and learn that adapting to change can be... sweaty.

Ep 3: Spotlight
When a spotlight gives everyone a chance to solo, a shy Beeper discovers the courage to shine.

The Concept Behind the Design

We didn’t have any pre-baked ideas about who would make up our band except that each character would represent a different musical instrument or sound—a simple concept that would allow us to speak to even the littlest among us.

Character Design

Creating our characters was a labor of love. We wanted each one to be unique and memorable. And importantly, each needed to embody the sound of an instrument.

What does a bass riff look like?

Is a wawa sound swirly?

With each instrument, we had to explore what the sound would look like so we could begin to choose the right design elements.

The guitar should be jagged and energized.

Hi-hats should feel quick, light, and metallic.

We had a blast experimenting with shape, color, and motion as we strived to capture the essence of their particular sound. Our designs are based on simple, geometric shapes. The graphic silhouettes, playful colors, and fun materials are easy to read and provide greater flexibility in motion.

Because The Beepers shorts were going to live or die based on the bossness of the music, we reached out to our amazing composer, Mikey Maleki, to help us bring this to life. We had a great back and forth with him—a duet of music and design, each one riffing off the other.

This collaboration produced a deliciously dark disco track, a stone-cold Funkadelic groove, and a knee-wobbling dancehall banger that not only gets fingers snapping and heads bopping but also introduces kids to new genres of mind-expanding music.

Coda

There’s nothing we’d love more than exploring other musical genres in the future with this crew. What kind of Beepers will show up when we do bluegrass or be-bop? Or Viking metal? Or underground desert polka? Only time will tell.

Credits

BUCK

Group Creative Directors

Joe Mullen

Thomas Schmid

Creative Director

Steve Day

Creative Consultants

Andy Lyon

Marc Steinberg

Mike Bertino

Executive Producers

Emily Rickard

Jay Brooker

Jeff Ellermeyer

Kirsten Collabolletta

Nick Carmen

Orion Tait

Ryan Honey

Senior Producer

David Guti Rosado

Head of 3D / 3D Supervisor

Alex Dingfelder

Head of 3D Animation

Peter Kallstrom

Head of Post Production

Paal Rui

Designers

Joel Plosz

Mark Kulakoff

Patrick Sluiter

Storyboards

Junyi Xiao

Matty Deans

3D Lead

Wing Sze Lee

3D Animation Lead

Tyler Lancaster

Rigging Supervisor

Ernesto Ruiz Velasco

3D Artists

Beatrice Viguier

Elias Glasch

Wing Sze Lee

Riggers

Jing Huang

Juan Carlos Barraza Mendoza

3D Animation

Alessandro Ceglia

Hillary McCarthy

Josh Baum

Peter DeSalvo

Tyler Lancaster

Tyler Mahn

2D Animation

Nicole Pappas

Rafael Araujo

Editor

Billy Kostka

Sound

Music and Sound Design

Mikey Maleki

Mix Engineer

Jeff Kolhede

Credits

BUCK

Group Creative Directors

Joe Mullen

Thomas Schmid

Creative Director

Andy Lyon

Creative Consultants

Marc Steinberg

Mike Bertino

Steve Day

Executive Producers

Emily Rickard

Jay Brooker

Jeff Ellermeyer

Kirsten Collabolletta

Nick Carmen

Orion Tait

Ryan Honey

Senior Producer

David Guti Rosado

Head of 3D / 3D Supervisor

Alex Dingfelder

Head of 3D Animation

Alessandro Ceglia

Head of 2D Animation

Peter Kallstrom

Head of Post Production

Paal Rui

Designers

Joel Plosz

Mark Kulakoff

Patrick Sluiter

Storyboards

Junyi Xiao

Matty Deans

3D Lead

Eugene Goryachev

3D Animation Lead

Tyler Lancaster

Rigging Supervisor

Ernesto Ruiz Velasco

3D Artists

Alfonso Petersen

Beatrice Viguier

Eugene Goryachev

Rui Huang

Riggers

Jing Huang

Jordan Levitt

Juan Carlos Barraza Mendoza

3D Animation

Gordana Fersini

Hillary McCarthy

Josh Baum

Laura Koval

Peter DeSalvo

Tyler Lancaster

2D Animation

Nicole Pappas

Rafael Araujo

Editor

Billy Kostka

Zen Rosenthal

Sound

Music and Sound Design

Mikey Maleki

Mix Engineer

Jeff Kolhede

Credits

BUCK

Group Creative Directors

Joe Mullen

Thomas Schmid

Creative Director

Marc Steinberg

Creative Consultants

Andy Lyon

Mike Bertino

Steve Day

Executive Producers

Emily Rickard

Jay Brooker

Jeff Ellermeyer

Kirsten Collabolletta

Nick Carmen

Orion Tait

Ryan Honey

Senior Producers

David Guti Rosado

Jamey Kitchens

Head of 3D / 3D Supervisor

Alex Dingfelder

Head of 3D Animation

Alessandro Ceglia

Head of 2D Animation

Peter Kallstrom

Head of Post Production

Paal Rui

Designers

Joel Plosz

Mark Kulakoff

Patrick Sluiter

Storyboards

Junyi Xiao

Matty Deans

3D Lead

Eugene Goryachev

Marc Steinberg

3D Animation Lead

Peter DeSalvo

Rigging Supervisor

Ernesto Ruiz Velasco

3D Artists

Alfonso Petersen

Beatrice Viguier

Chloe Tu

Rui Huang

Tina Chao

Riggers

Jing Huang

Jordan Levitt

Juan Carlos Barraza Mendoza

3D Animation

Hillary McCarthy

Josh Baum

Laura Koval

Peter DeSalvo

Tyler Lancaster

2D Animation

Nicole Pappas

Rafael Araujo

Editor

Billy Kostka

Sound

Music and Sound Design

Mikey Maleki

Mix Engineer

Jeff Kolhede