Charity Water
2014 — 2015
Continuing BUCK’s tradition of doing work for a good cause, we teamed up with our pals at Antfood to create a film for charity:water educating the public on the unrealized imperative for clean water in every community around the world.
What we take for granted.
When you turn on the faucet you take for granted that the water will be clean and drinkable. This is not the experience for over half a billion people on the planet, including people right here in the United States in places like Flint, Michigan. These unlucky souls are forced to drink dirty and dangerous water. It makes them sick. It keeps them from work, school, and their loved ones. It even kills them. Every year, dirty water and poor sanitation claim more lives than violence and war.
Access to water is not wormhole technology. This is a knowable, and more importantly, fixable problem. And the benefits are manifold. Clean water improves health, gives kids more time in school, empowers women, boosts economies, and gives hope for a brighter future.
Clean water changes everything.
To Be Seen
It was important to us to accurately represent the people whose everyday lives were a struggle for this basic necessity. We researched these regions and cultures so they could be seen and people could be touched by a shared sense of humanity.
