Facebook AKA Portal

2021

We took Portal’s 2D illustration system (designed by yours truly) and transformed it into their first 3D animated spot to highlight the ways Portal keeps loved ones connected — especially during these difficult times.

Initially, they wanted to do a live-action shoot. But Covid restrictions scrambled those plans so we came up with this filmic, 3D approach.

The story was a day in the life of our characters, highlighting the many different ways you can use Portal. In order to be economical in our storytelling, we used motion, wardrobe, and sets as a way to help bring our characters to life.

We strived to develop a look for them that had legs — opening the door for Facebook to continue to develop this 3D Portal universe for future campaigns.

Our primary inspiration on this job came from some of our earlier work — specifically, Share Your Gifts and Tinder. Each new opportunity we have to play in a 3D world is a chance for us to continue to develop and refine our CG skills.

Credits

BUCK

Creative Director

Steve Day

Executive Producer

Luisa Murray

Nick Carmen

Associate Creative Director

Fernando Bittar

Producer

David Guti Rosado

Erin Lockard

Rebecca Park

CG Supervisor

Alex Dingfelder

CG Lead

Wing Sze Lee

3D Animation Lead

Tyler Lancaster

Rigging Supervisor

Ernesto Ruiz Velasco

Design

Chelsea Lee

Cyla Costa

Daniel Amdemichael

Debora Cruchon

Eusong Lee

Hanna No

Irmak Semiz

Jigyu Yoon

Joao Lavieri

Marcus Collins

Max Forward

Morgan Schweitzer

Tony Legato

Yasmina Vicente

Matte Painting

Marcus Collins

Stan Chan

Modeling

Alfonso Petersen

Beatrice Viguier

Irmak Semiz

Michele Herrera

Sana Srinivasan

Wing Sze Lee

Rigging

Ernesto Ruiz Velasco

Juan Carlos Barraza Mendoza

Look Development

Beatrice Viguier

Irmak Semiz

Michele Herrera

Sana Srinivasan

Wing Sze Lee

FX

Beatrice Viguier

Diego Grimaldi

Lighting

Andrew Rasmussen

Beatrice Viguier

Irmak Semiz

Sana Srinivasan

Wing Sze Lee

Compositing

Andrew Rasmussen

Beatrice Viguier

Irmak Semiz

Sana Srinivasan

Wing Sze Lee

3D Animation

Elizabeth Golan

James Just

Jeremy Butler

Josh Baum

Laura Brodersen

Melik Malkasian

Tyler Lancaster

Tyler Mele

2D Animation

Drew Wiebe

Jasmine Ung

Jasper Hilgers

Jeremie Carreon

Kyle Griggs

Lauren Kittle

Lisa Kim

Stephen Loveluck

Zackary Miller

Editor

Billy Kostka

Joshua Sneider