BUCK couples with Facebook to help design and concept the features, the UX/UI, and develop the branding for a new mobile app that functions as a private digital space to create, save, and celebrate artifacts from your relationship. Focusing on strengthening a couple’s unique emotional connection, Tuned is a way to express your love, share your mood, exchange music, and build a digital scrapbook of all your special moments.
We used the concept of the app as an anchor for how we approached design decisions. Minimal shapes and a symmetrical composition to represent the couple — whether that’s the contours of two phones or simple lines. The area between them represents the private space of Tuned where the couple can exchange memories, messages, music, and more.