Instagram Face Filters


Instagram wanted to get into the AR space as this exciting, new technology was breaking out. They fancied their own flashy, fun, and freaky effects but they didn’t know how to get in the game. That’s where we come in. (cracks knuckles)

When Instagram wanted to start making AR masks for their users, they called on our creatives to help them get in the game.

Cut to a year and a half later and Instagram is throwing their AR weight around with a complete lineup of BUCK-designed filters. Flashy, freaky, and furry.

Ever since, we have been working with the Instagram team to concept and create new AR effects. So next time you pose for a selfie with animal ears, think of us.

Three years.
150 + filters.
Hundreds of millions of social impressions.

BUCK also works directly with individuals and brands to make ‘partnership’ filters that fans can launch from the partner’s Instagram page.

BUCK-designed filters have been made for individuals, brands, live events, and film and television projects like...

→ Rihanna
→ Taylor Swift
→ Will Smith
→ Maddie Ziegler
→ Fenty
→ Lincoln
→ Off White
→ Buzz Feed
→ Coachella
→ Refinery 29
→ Disney
→ The Tonight Show
→ Grey’s Anatomy
→ Pretty Little Liars

The mix of design, animation, and code is an exciting opportunity. BUCK has a sizable creative technology team that is working with brands directly to create content with their emerging technologies.



Executive Creative Director

Ryan Honey

Managing Executive Producer

Maurie Enochson

Executive Producer

Emily Rickard

Creative Director

Kevin Walker


Cassandra Wilkinson

Jamey Kitchens

Head of CG & Creative Technology

Doug Wilkinson

Lead Creative Technologist

Michael Delaney

Art Director

Brian Won

Chris Markland

Jeni Wamberg

Richard Gray

Creative Technologist

David Glicksman

Jens Lindgren

Jim Pierce

Kirin Robinson

Manny Berk

Marc Steinberg

Moses Journey

Shin Kang


Carlos Enciso

Cecilia Chang Lee

Chris Markland

Eddie Bong

Janice Ahn

Jeni Wamberg

Jerry Suh

Jigyu Yoon

Kyle Strope

Lauren Gaballo

Maggie Chiang

Mark Kulakoff

Richard Gray

Sol Lee

Sung Hyun Kim

Tony Legato

Tuo Kan

CG Artists

Eugene Goryachev

Jens Lindgren

Michele Herrera

Sana Srinivasan

Scott Nishiki

Wing Sze Lee


Adam Smith

Carlos Enciso

David Glicksman

Esteban Esquivo

Kirin Robinson

Moses Journey

Nick Petley

Peter Kallstrom

Rafael Araujo

Sol Lee


Music for Edit

Malfred Sound