Instagram Face Filters
2016 — 2019
Instagram wanted to get into the AR space as this exciting, new technology was breaking out. They fancied their own flashy, fun, and freaky effects but they didn’t know how to get in the game. That’s where we come in. (cracks knuckles)
When Instagram wanted to start making AR masks for their users, they called on our creatives to help them get in the game.
Cut to a year and a half later and Instagram is throwing their AR weight around with a complete lineup of BUCK-designed filters. Flashy, freaky, and furry.
Ever since, we have been working with the Instagram team to concept and create new AR effects. So next time you pose for a selfie with animal ears, think of us.
Three years.
150 + filters.
Hundreds of millions of social impressions.
BUCK also works directly with individuals and brands to make ‘partnership’ filters that fans can launch from the partner’s Instagram page.
BUCK-designed filters have been made for individuals, brands, live events, and film and television projects like...
→ Rihanna
→ Taylor Swift
→ Will Smith
→ Maddie Ziegler
→ Fenty
→ Lincoln
→ Off White
→ Buzz Feed
→ Coachella
→ Refinery 29
→ Disney
→ The Tonight Show
→ Grey’s Anatomy
→ Pretty Little Liars
The mix of design, animation, and code is an exciting opportunity. BUCK has a sizable creative technology team that is working with brands directly to create content with their emerging technologies.
BUCK
Executive Creative Director
Ryan Honey
Managing Executive Producer
Maurie Enochson
Executive Producer
Emily Rickard
Creative Director
Kevin Walker
Producer
Cassandra Wilkinson
Jamey Kitchens
Head of CG & Creative Technology
Doug Wilkinson
Lead Creative Technologist
Michael Delaney
Art Director
Brian Won
Chris Markland
Jeni Wamberg
Richard Gray
Creative Technologist
David Glicksman
Jens Lindgren
Jim Pierce
Kirin Robinson
Manny Berk
Marc Steinberg
Moses Journey
Shin Kang
Design
Carlos Enciso
Cecilia Chang Lee
Chris Markland
Eddie Bong
Janice Ahn
Jeni Wamberg
Jerry Suh
Jigyu Yoon
Kyle Strope
Lauren Gaballo
Maggie Chiang
Mark Kulakoff
Richard Gray
Sol Lee
Sung Hyun Kim
Tony Legato
Tuo Kan
CG Artists
Eugene Goryachev
Jens Lindgren
Michele Herrera
Sana Srinivasan
Scott Nishiki
Wing Sze Lee
Animation
Adam Smith
Carlos Enciso
David Glicksman
Esteban Esquivo
Kirin Robinson
Moses Journey
Nick Petley
Peter Kallstrom
Rafael Araujo
Sol Lee
Audio
Music for Edit
Malfred Sound
