Instagram Face Filters
Instagram wanted to get into the AR space as this exciting, new technology was breaking out. They fancied their own flashy, fun, and freaky effects but they didn’t know how to get in the game.
That’s where we come in. (cracks knuckles)
When Instagram wanted to start making AR masks for their users, they called on our creatives to help them get in the game.
Cut to a year and a half later and Instagram is throwing their AR weight around with a complete lineup of BUCK-designed filters. Flashy, freaky, and furry.
Ever since, we have been working with the Instagram team to concept and create new AR effects. So next time you pose for a selfie with animal ears, think of us.
150 + filters.
Hundreds of millions of social impressions.
BUCK also works directly with individuals and brands to make ‘partnership’ filters that fans can launch from the partner’s Instagram page.
BUCK-designed filters have been made for individuals, brands, live events, and film and television projects like...
→ Taylor Swift
→ Will Smith
→ Maddie Ziegler
→ Off White
→ Buzz Feed
→ Refinery 29
→ The Tonight Show
→ Grey’s Anatomy
→ Pretty Little Liars
The mix of design, animation, and code is an exciting opportunity. BUCK has a sizable creative technology team that is working with brands directly to create content with their emerging technologies