GitHub Universe 2023

2023

BUCK partnered with GitHub to create a cohesive and dynamic design system for their online platforms. This system then extended to a suite of digital and physical materials used at their annual conference, GitHub Universe.

The Theme and Approach

We focused on GitHub’s core messaging pillars: productivity, collaboration, AI and security. With these themes in mind, we designed a series of versatile icons to be easily recognizable, scalable, and suitable for various applications.

Building upon our previous collaboration, we also kept the beloved rubber duck that we developed for What Is Github? throughout the system. Can you spot it?

The System and Toolkit

These icons came together to form a flexible system that nods to the platform’s ability to connect and help people work together. And of course, we delivered a series of animations to bring a driving motion and energy.

GitHub then expanded our system into a comprehensive brand toolkit which was used across their digital as well as printed touchpoints and seen by thousands of attendees at their conference.

Results

Building on the success of our collaboration, we are continuing to work across the next edition of GitHub Universe set to take place later in 2024.

Credits

BUCK

Executive Creative Director

Vincent Lammers

Creative Director

Ward Graumans

Art Director

Estefan Richter

Executive Producer

Chance Woodward

Producer

Katie Liston

Design

Yana Abramova

Bernd Bousard

Catarina Alves

Rasmus Stenberg

Sandro Rybak

Estefan Richter

Animation Lead

Jardeson Rocha

Marco van der Vlag

Animation

Otilija Morozaite

Andrés Cuevas

Adelir Boeira

Simon Shu

Jaume Mestre

3D

Fabio Wasques

Joy Tien

Manon Sailly

Music & Sound

Antfood