Working with GoDaddy to develop a 3-D illustration style that works within their revamped brand identity. This library of illustrations will live primarily on the GoDaddy site, but are scalable to work across other mediums as well.
The illustrations serve to visually translate the products that GoDaddy offers to help build, grow, and manage your domain.
We concepted and developed over 150 designs. Each function as a visual interpretation of services including: web hosting, security, email marketing and site-building tools among others.
We balance the playful, surreal quality of the illustrations with a refined set of organizing principles. A common central composition, paired with a curated library of colors, materials, and patterns unifies the look into a beautiful and easily-identifiable brand style.