GoDaddy

2019

Working with GoDaddy to develop a 3-D illustration style that works within their revamped brand identity. This library of illustrations will live primarily on the GoDaddy site, but are scalable to work across other mediums as well.

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The illustrations serve to visually translate the products that GoDaddy offers to help build, grow, and manage your domain.

We concepted and developed over 150 designs. Each function as a visual interpretation of services including: web hosting, security, email marketing and site-building tools among others.

We balance the playful, surreal quality of the illustrations with a refined set of organizing principles. A common central composition, paired with a curated library of colors, materials, and patterns unifies the look into a beautiful and easily-identifiable brand style.