The illustrations serve to visually translate the products that GoDaddy offers to help build, grow, and manage your domain.

We concepted and developed over 150 designs. Each function as a visual interpretation of services including: web hosting, security, email marketing and site-building tools among others.

We balance the playful, surreal quality of the illustrations with a refined set of organizing principles. A common central composition, paired with a curated library of colors, materials, and patterns unifies the look into a beautiful and easily-identifiable brand style.