Harry’s makes beautiful razors that don’t look like robot-spaceships. We developed illustration and animation styles that channel their straightforward approach to product design while mixing in a healthy dose of the brand’s trademark charm.
Not the Same
We devoloped a line art illustration style rooted in Harry’s trademark mammoth logo: black ink on white paper.
Honest and direct. Considered shapes that are not quite perfect but still just right. Textured fills that feel brushed by an artist’s hand.
Nothing delivers charm quite like traditional cel animation. Combine that with a client that loves the idea of a giant mustache with ten legs (the stache-o-pede®) and you’ve got a recipe for good times.
A Hint of Live Action
Harry’s wanted a bit of live action chocolate in their animation peanut butter. So for each spot we created an animated doppleganger of the talent.
These characters personify what makes Harry’s razors amazing: comfort, value, and durability. They also sport an inspiring array of facial hair stylings.
We had more fun than should be legal exploring how to convey the comfort your face feels when you shave with Harry’s.
We ultimately landed on a clutch of feathers that fan across our hero’s face in an elegant kiss of softness. Ahhhhhhh.
And the moisture of the aloe strip is evoked by fountains erupting behind our hero as he strikes a “Burt Reynolds pose.”
The durability spot was all about how Harry’s razors hold up shave after shave.
We felt we had no choice but to open up the space time continuum and show our hero shaving next to multiple versions of his future and past selves.
As long as his mom doesn’t fall in love with him, we should be alright.
Group Creative Director
Lead 3D Animator
2D Animation Lead
Director of Photography
Head of Production - Live Action
Hair & Makeup
Executive Creative Director
Senior Account Manager