Australian Retirement Trust "It's More Super"

2023

We partnered with Howatson + Company to shape Australian Retirement Trust’s image from scratch through this campaign, firmly establishing the brand as a new and innovative player in the industry. Breaking away from conventional retirement clichés, we embraced a completely fresh and youthful 3D approach.

The :45 animated spot seamlessly transitions between miniature-inspired sets, creating a captivating story of the Trust's conception and achievements to-date. The assets we developed for the spot became invaluable additions to a comprehensive brand library. These assets were featured on large format billboards across the country, capturing attention and generating brand recognition.

Leveraging ART’s brand palette of blue, white, and red, we crafted a cohesive design system that is both consistent and visually striking, ensuring a strong brand presence in every touchpoint.