Iyoria Aboriginal Elders Estate


Spearheaded by Aunty Margret with the support of the New South Wales Indigenous Chamber of Commerce (NSWICC), this pro bono job we undertook with our long-time partners at BMF shares the dream of a new accommodation facility designed especially for Aboriginal elders.

Disturbing trends

Indigenous Australians have a proud heritage that includes a traditional lifestyle and a deep connection to the land. Their way of life has been disrupted and decimated over time, severely impacting these communities—in some cases, even affecting their will to live. Look no further than life-expectancy data across all Australians to see these disturbing trends.

The Iyoria Aboriginal Elders Belonging Estate is but one response to this dire situation.

Finding inspiration

In order to create a piece that honored the values of Aboriginal culture and heritage, we took inspiration from the textures, materials, and patterns that we find in Australian flora.

We used grit, red dirt, patterns on bark, rocks, eucalyptus leaves, and references to the sun and the moon. We wanted to contrast this rich, earthy world with modern day Gadigal land—concrete Sydney—to emphasize what's been lost.

There are also nods to symbols of community found in Indigeneous culture evident in the Iyoria logo and elsewhere.

Mind the spotlight.

The power of this piece and its natural focus is in Aunty Margret’s narration. We wanted to keep the spotlight on that narration; our designs were meant to play a supporting role. The vibe is empathetic, slow, and considered.

Our partners at BMF were fantastic and supportive. We were on the same wavelength throughout the entire process.

The highlight of this project was visiting Aunty Margret and some of the elders at the NSWICC, where we were welcomed to their land. We also learned a bit more about the history of the area and how the development site fits within the larger picture.



Executive Creative Director

Gareth O'Brien

Executive Producer

Erica Ford


Holly Dyroff

Project Leads

Malisa Perona

Salvatore Scopelliti

Sam Van Ingen

William Pietsch


Lara Lee

Malisa Perona

William Pietsch


Kane Rowlingson

Melissa Ya

Michael Wilkinson

Scarlett Starling

2D Animation

Brian Neong San

Bryce Pemberton

Frankie Lee

Glen Miralles

Henrique Barone

James Boorman