Oracle Wordmarks
2022
Oracle had us spin up some snazzy poster designs for their Oakland Arena (AKA Oracle Arena). They ended up loving our designs so much that they asked us to bring them to life in the form of animated, loopable films to show off their capabilities across multiple industries. Oooooooooooh yeah.
Inspiration
We found our inspiration in the miniature worlds found on the pages of editorial magazines and in the designs of the classic SimCity franchise. These micro environments helped us land on 3D as the chosen medium — a creative choice that nods to Oracle’s reputation as a forward-thinking playmaker in the world of business.
To convey a sense of elevated reality, we modeled objects and scenes realistically with regards to proportions and materials but pushed the design into exciting, intriguing places.
The Devil’s in the Details
Some of our deliverables were billboard-sized, so we had to be sure our models were clean and precise at any scale and not be deceived by how they looked on our (relatively tiny) screens.
Until We Meet Again
Working alongside the Oracle team was a dream. Having the freedom to explore new ideas and modify the brand’s logo and wordmark meant we had room to play from the outset.
Poster Artwork
Executive Creative Director
Gareth O'Brien
Executive Producer
Erica Ford
Associate Creative Director
Luke Saunders
Senior 3D Lead
Elijah Akouri
Producer
Holly Dyroff
Design
Colin Bigelow
Luke Saunders
Scarlett Starling
Modeling
Albert Lee
Bryce Pemberton
Chuong Vu
Greg Petchkovsky
Tim Krakowiak
Rigging
Albert Lee
Bryce Pemberton
Look Development
Albert Lee
Bryce Pemberton
Chuong Vu
Tim Krakowiak
Lighting
Bryce Pemberton
Chuong Vu
Corin Sadlier
Elijah Akouri
Tim Krakowiak
Compositing
Bryce Pemberton
Chuong Vu
Corin Sadlier
Animating Posters
Executive Creative Director
Gareth O'Brien
Executive Producer
Erica Ford
Associate Creative Director
Luke Saunders
Producer
Holly Dyroff
Design
Soon Joo
2D Animation
Aleksander Saharovsky
3D Supervision
Elijah Akouri
3D Lead
Tim Krakowiak
Rigging
Albert Lee
Bryce Pemberton
Juan Carlos Barraza Mendoza
Look Development
Albert Lee
Bryce Pemberton
Tim Krakowiak
3D Animation
Albert Lee
Lawrence Wong
FX Artists
Bryce Pemberton
Tim Krakowiak
Compositing
Bryce Pemberton
