Picnic Illustrations
2022
Picnic, one of Europe’s leading online supermarkets and the veritable ‘Supermarket on Wheels,’ wanted to revitalize their brand and identity. So, we cooked up a collection of illustrated goodies that included a unique illustration language owned by the brand, a database of Foodie Friends and other bespoke characters, a magazine, and an app. Oh, and a big mural for the Dutch King’s viewing pleasure as he unveiled the brand’s new food centre.
RUNNER'S UP! Some character development for PicNic's hero, Peter.
We added a new member to his team, who brought some “cool Rihanna” to jibe with his “clumsy Phil Dunphy.”
Credits
BUCK
Executive Creative Director
Vincent Lammers
Executive Producer
Chance Woodward
Creative Director
Ward Graumans
Producer
Katie Liston
Art Director
Estefan Richter
Simon Buijs
Design
Anna Moessnang
Mijke Coebergh
