Planters
2021
Mr. Peanut is back, baby. And he’s dropping the Planters Super Bowl Budget on ‘A Nut Above’ — a campaign to recognize and reward others for extraordinary acts.
In teasers and an announcement film, we worked hard to crack an ambitious story —the life and death, and subsequent rebirth of Mr. P. The end result was like butter.
A little cinematic grandeur.
Mr. Peanut dates back to 1916 and has always had an old-timey feel. We wanted to give him a modern update. Something bold and graphic with strong compositions and creamy transitions so we looked at everything from Saul Bass to the credit sequence from Captain America to bring this icon out of his shell.
BUCK
Group Creative Director
Thomas Schmid
Executive Producer
Joe Nash
Head of Production
Kitty Dillard
Producer
Lucas Ajemian
CG Supervisor
Bill Dorais
Art Director
Cecilia Chang Lee
CG Lead / Animation Director
John Karian
2D Animation Lead
Diego Abad
Storyboard
Diego Abad
Ida Zhu
Thomas Schmid
Tucker Klein
Design
Cecilia Chang Lee
Enle Li
Zuheng Yin
CG Generalist
Eugene Goryachev
Modeling
Filipe Machado
Rigging
Juan Carlos Barraza Mendoza
Lighting
Eugene Goryachev
Joy Tien
Katriel Smith
3D Animation
Anthony Travieso
Hillary McCarthy
Ida Zhu
John Karian
Kevin Nguyen
Matt Parent
2D Animation
Johan Eriksson
Kyle Snider
Mercy Lomelin
Sean Merk
Taylor James
Online Editor
Paal Rui
