Sunbites Hail the Sun
2020
It’s not everyday when we get asked to make a prequel to a BUCK favorite but when we got the offer to expand the Sunbite Cinematic Universe, we jumped at the chance.
Whole Lotta Love (and Wholegrains.)
The focus of our first spot for Sunbites was the sun itself. In this one, the sun shares the stage with the wholegrain (and all natural) seed. But the real star of the piece is the bright, vibrant, palette that brings a zesty, fun energy to the spot.
3D Seeds? Oh yeah.
In order to make the seeds pop we went with a mixed media execution — 2-D design with 3-D seeds — to give it that extra umpf.
We did three seed designs: oats, corn, and wheat.
This was going to be a music driven piece so we came up with this fun, story-driven song cue — a magical moment when the seeds flower into an assortment of multigrain plants. We thought the farmer could have an instrument that would bring the plants (and the spot) to life.
And we even gave him a best friend to fetch it for him.
BUCK
Executive Creative Director
Gareth O'Brien
Executive Producer
Erica Ford
Producer
Jordan Howes
Art Director
Glen Miralles
Design
Derek Lau
Glen Miralles
James Boorman
3D Animation
Bryce Pemberton
Manon Sailly
Tim Krakowiak
2D Animation
Aleksander Saharovsky
Derek Lau
Glen Miralles
James Boorman
