Ray-Ban Stories

2022

In a move that rivals the historic pairing of peanut butter and chocolate, Ray-Ban coupled its iconic style with cutting-edge technology that allows wearers to capture, share, and listen to media in a lightweight, user-friendly product: Ray-Ban Stories.

For this monster project, we scripted 8 minutes of video, shot a live action conversation (in the depths of COVID) between Rocco Basilico of Ray-Ban and Mark Zuckerberg, crafted 3 creator focused featurettes, built a full graphics package (including CG product shots), developed the UI for the Facebook View companion app, and—because that’s not enough—crafted a very cool AR filter and social films to promote it.

Give me a second. I’m tired just from writing all that. Okay, let’s dive in…

A casual chat between friends

It was weirdly intimidating to write words that Mark Zuckerberg would utter on camera. But we did it. In fact, we scripted the entire launch video from start to finish, working closely with Ray-Ban and Facebook to get every syllable right.

Nailing the details

Because we were helping to launch a real product, we had to get the details of our 3D models and renders absolutely perfect. And we had to do that across a matrix of styles, color combinations, and lens options.

Our goal: To get at least one “che bello!” from the discerning team of Italian designers at Ray-Ban.

(We got more than one.)

A flexible graphics toolkit

The glue that holds everything together in the product launch video is a handsome graphics system.
Using Ray-Ban’s signature red and channeling their abundance of cool, we created a bold motion language that works across every common format for every social media channel, including 16x9, 9x16, and center cut.

A side of UI, please

We’re no strangers to UI design, so we leapt at the chance to design the interface for Facebook View, the companion app created for Ray-Ban Stories.
The app features a clean library, editing features, and of course the ability to share across the Facebook ecosystem.

Ready for your close up

Being able to virtually try on Ray-Ban Stories via an Instagram AR filter was a no-brainer. But actually pulling it off was a feat of clever tech wizardry.

We had to keep our filter’s file size very small. Like lilliputian small. So we ended up creating a custom font that looked like the concentric ring effect from the Ray-Ban Stories marketing campaign.

We then extruded the text using our bespoke font and voila!—magical rings at a fraction of the file size. To promote the AR filter, we also created social videos showing it in action.

Credits

Launch Film

Executive Creative Director

Kevin Walker

Global Executive Producer

Emily Rickard

Executive Producer

Nick Carmen

Creative Director

Jeni Wamberg

Robert Bisi

Associate Creative Director

Casey McIntyre

Moses Journey

Senior Producer

Jack Williams

Producer

Alex DeSanto

Production Coordinator

Lauren Pham

Senior Art Director

Cecilia Chang Lee

Global Head of 3D

Doug Wilkinson

Head of 3D - LA

Alex Dingfelder

3D Lead

Adam Webber

Global Head of Design

Brian Won

Head of Design - LA

Steve Day

Global Head of 2D

Daniel Coutinho

Head of 2D - LA

Peter Kallstrom

2D Animation Lead

Lauren Tom

Global Head of Post Production

Paal Rui

Post Production Lead

Cudjo Collins

Finishing Lead

Ben Rohel

Copywriter

Logan O'Brien

Storyboard

William Rosado

Design

Darius Maghen

Joao Lavieri

2D Animation

Beethowen Souza

Douglas Curley

Jardeson Rocha

Justin Poore

Kyle Griggs

Moses Journey

Ramzi Hogan

3D Animation

Adam Webber

Dan Darling

Mohammed Elberkawi

Lighting & Composite

Adam Webber

Alejandro Perez

Chloe Tu

Dan Darling

Michele Herrera

Mohammed Elberkawi

Sam Smith

Tina Chao

Editors

Ben Reesing

Heather Bartholeme

Zachary A. Kinzinger

Colorist

Dylan Hageman

Flame Artist

Pilon Lectez

Credits

Live-Action Launch

Film Director

Husain Alicajic

Head of Production - Live Action

Trish Rigby

Line Producer

Megan Porche

Production Supervisor

Cheryl Guzmán

Assistant Production Supervisor

Emily Bernstein

Mike Fishbein

Credits

Sound

Sound Design & Mix

PICO Sound

Credits

Facebook View App UI & Style Guide

Executive Creative Director

Kevin Walker

Global Executive Producer

Emily Rickard

Executive Producer

Luisa Murray

Producers

Amy Russo

Rebecca Park

Art Directors

Florence Dagostini

Frederico Felix

Brand Strategy Director

Marla Moore

Design

Dev Valladares

Eduardo Gooda

Florence Dagostini

Frederico Felix

Rafael Bessa

2D Animation

Drew Wiebe

Esteban Esquivo

Zackary Miller

Credits

AR Effect

Executive Creative Director

Kevin Walker

Global Executive Producer

Emily Rickard

Creative Director

Jeni Wamberg

Director of Creative Technology

Michael Delaney

Associate Creative Director

Moses Journey

Senior Producer

Jamey Kitchens

Paul Winze

Producer

Ashlie Lacocca

Senior Art Director

Morgan Schweitzer

3D Supervisor

Arvid Volz

3D Modeling

Albert Lee

Juan Carlos Moran Villaneuva

Katriel Smith

Tim Krakowiak

Design

Jean-Michel Verbeeck

Morgan Schweitzer

Creative Technology

Anthony Enns

Haolin Fang

Kirin Robinson

Ryan Nelson

Credits

AR Social Films

Executive Creative Director

Kevin Walker

Global Executive Producer

Emily Rickard

Creative Director

Jeni Wamberg

Senior Art Director

Morgan Schweitzer

Senior Producer

Paul Winze

Producer

Ashlie Lacocca

Global Head of Post Production

Paal Rui

Post Production Lead

Cudjo Collins

Editors

Ben Reesing

Robert Bailey

Colorist

Ben Rohel

Jose Fuentes

Storyboard

Trystin Pease

Design

Bruna Imai

Morgan Schweitzer

2D Animation

Abigail Bosworth

Angelica Fernandez

Nicole Pappas

Credits

AR Social Films Live-Action

Film Director

Alex Germanotta

Head of Production - Live Action

Trish Rigby