Ray-Ban Stories
2022
Ray-Ban coupled its iconic style with cutting-edge technology that allows wearers to capture, share, and listen to media in a lightweight, user-friendly product: Ray-Ban Stories.
For this monster project, we scripted 8 minutes of video, shot a live action conversation (in the depths of COVID) between Rocco Basilico of Ray-Ban and Mark Zuckerberg, crafted 3 creator-focused featurettes, built a full graphics package (including CG product shots), developed the UI for the Facebook View companion app, and—because that’s not enough—crafted a very cool AR filter and social films to promote it.
Okay, let’s dive in…
A casual chat between friends
It was weirdly intimidating to write words that Mark Zuckerberg would utter on camera. But we did it. In fact, we scripted the entire launch video from start to finish, working closely with Ray-Ban and Facebook to get every syllable right.
Nailing the details
Because we were helping to launch a real product, we had to get the details of our 3D models and renders absolutely perfect. And we had to do that across a matrix of styles, color combinations, and lens options.
Our goal: To get at least one “che bello!” from the discerning team of Italian designers at Ray-Ban.
(We got more than one.)
A flexible graphics toolkit
The glue that holds everything together in the product launch video is a handsome graphics system.
Using Ray-Ban’s signature red and channeling their abundance of cool, we created a bold motion language that works across every common format for every social media channel, including 16x9, 9x16, and center cut.
A side of UI, please
We’re no strangers to UI design, so we leapt at the chance to design the interface for Facebook View, the companion app created for Ray-Ban Stories.
The app features a clean library, editing features, and of course the ability to share across the Facebook ecosystem.
Ready for your close up
Being able to virtually try on Ray-Ban Stories via an Instagram AR filter was a no-brainer. But actually pulling it off was a feat of clever tech wizardry.
We had to keep our filter’s file size very small. Like lilliputian small. So we ended up creating a custom font that looked like the concentric ring effect from the Ray-Ban Stories marketing campaign.
We then extruded the text using our bespoke font and voila!—magical rings at a fraction of the file size. To promote the AR filter, we also created social videos showing it in action.
Launch Film
Executive Creative Director
Kevin Walker
Global Executive Producer
Emily Rickard
Executive Producer
Nick Carmen
Creative Director
Jeni Wamberg
Robert Bisi
Associate Creative Director
Casey McIntyre
Moses Journey
Senior Producer
Jack Williams
Producer
Alex DeSanto
Production Coordinator
Lauren Pham
Senior Art Director
Cecilia Chang Lee
Global Head of 3D
Doug Wilkinson
Head of 3D - LA
Alex Dingfelder
3D Lead
Adam Webber
Global Head of Design
Brian Won
Head of Design - LA
Steve Day
Global Head of 2D
Daniel Coutinho
Head of 2D - LA
Peter Kallstrom
2D Animation Lead
Lauren Tom
Global Head of Post Production
Paal Rui
Post Production Lead
Cudjo Collins
Finishing Lead
Ben Rohel
Copywriter
Logan O'Brien
Storyboard
William Rosado
Design
Darius Maghen
Joao Lavieri
2D Animation
Beethowen Souza
Douglas Curley
Jardeson Rocha
Justin Poore
Kyle Griggs
Moses Journey
Ramzi Hogan
3D Animation
Adam Webber
Dan Darling
Mohammed Elberkawi
Lighting & Composite
Adam Webber
Alejandro Perez
Chloe Tu
Dan Darling
Michele Herrera
Mohammed Elberkawi
Sam Smith
Tina Chao
Editors
Ben Reesing
Heather Bartholeme
Zachary A. Kinzinger
Colorist
Dylan Hageman
Flame Artist
Pilon Lectez
Live-Action Launch
Film Director
Husain Alicajic
Head of Production - Live Action
Trish Rigby
Line Producer
Megan Porche
Production Supervisor
Cheryl Guzmán
Assistant Production Supervisor
Emily Bernstein
Mike Fishbein
Sound
Sound Design & Mix
PICO Sound
Facebook View App UI & Style Guide
Executive Creative Director
Kevin Walker
Global Executive Producer
Emily Rickard
Executive Producer
Luisa Murray
Producers
Amy Russo
Rebecca Park
Art Directors
Florence Dagostini
Frederico Felix
Brand Strategy Director
Marla Moore
Design
Dev Valladares
Eduardo Gooda
Florence Dagostini
Frederico Felix
Rafael Bessa
2D Animation
Drew Wiebe
Esteban Esquivo
Zackary Miller
AR Effect
Executive Creative Director
Kevin Walker
Global Executive Producer
Emily Rickard
Creative Director
Jeni Wamberg
Director of Creative Technology
Michael Delaney
Associate Creative Director
Moses Journey
Senior Producer
Jamey Kitchens
Paul Winze
Producer
Ashlie Lacocca
Senior Art Director
Morgan Schweitzer
3D Supervisor
Arvid Volz
3D Modeling
Albert Lee
Juan Carlos Moran Villaneuva
Katriel Smith
Tim Krakowiak
Design
Jean-Michel Verbeeck
Morgan Schweitzer
Creative Technology
Anthony Enns
Haolin Fang
Kirin Robinson
Ryan Nelson
AR Social Films
Executive Creative Director
Kevin Walker
Global Executive Producer
Emily Rickard
Creative Director
Jeni Wamberg
Senior Art Director
Morgan Schweitzer
Senior Producer
Paul Winze
Producer
Ashlie Lacocca
Global Head of Post Production
Paal Rui
Post Production Lead
Cudjo Collins
Editors
Ben Reesing
Robert Bailey
Colorist
Ben Rohel
Jose Fuentes
Storyboard
Trystin Pease
Design
Bruna Imai
Morgan Schweitzer
2D Animation
Abigail Bosworth
Angelica Fernandez
Nicole Pappas
AR Social Films Live-Action
Film Director
Alex Germanotta
Head of Production - Live Action
Trish Rigby
