Rest of World
2018
Rest of World is on a mission to deliver tech news from the commonly overlooked ‘rest of world’ markets, and the brand’s global perspectives needed a visual identity to suit. We embraced their principles and established a modern visual language full of bold colors and graphic type, complete with a fresh logo system that reinforces their global awareness mission, and amplifies the nuances inherent to diverse perspectives.
Credits
BUCK
Creative Direction
Kevin Walker
Vitor Andrade
Executive Producer
Luisa Murray
Art Director
Frederico Felix
Marla Moore
Producer
Rebecca Park
Design
Eve Hodgkinson
Zoe Schneider
Felipe Rocha
Leo Porto