Rest of World
2018
Rest of World is on a mission to deliver tech news from the commonly overlooked ‘rest of world’ markets, and the brand’s global perspectives needed a visual identity to suit. We embraced their principles and established a modern visual language full of bold colors and graphic type, complete with a fresh logo system that reinforces their global awareness mission, and amplifies the nuances inherent to diverse perspectives.
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Credits
BUCK
Creative Direction
Kevin Walker
Vitor Andrade
Executive Producer
Luisa Murray
Art Director
Frederico Felix
Marla Moore
Producer
Rebecca Park
Design
Eve Hodgkinson
Zoe Schneider
Felipe Rocha
Leo Porto