Rest of World
2018
Rest of World is on a mission to deliver tech news from the commonly overlooked ‘rest of world’ markets, and the brand’s global perspectives needed a visual identity to suit. We embraced their principles and established a modern visual language full of bold colors and graphic type, complete with a fresh logo system that reinforces their global awareness mission, and amplifies the nuances inherent to diverse perspectives.
![](https://cdn.sanity.io/images/uk7b627p/production/c5c45674e1ceb3b37463a102c1d3cedba51d64a7-1392x774.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/89ba4917d0b1f1e834a7b1ba723864fbb0da2a29-1392x678.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/1f77dedec90b0225ebfece167ac744a36744f3bf-1440x252.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/d328e1e3b17499280ed4ff5bb2f81963bad21fba-1392x389.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/3e7d180ae0a4d45844ba835ebeb3fe2a712a556a-1392x782.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/53b242f067fbab98028f213e65aff9a8b6ede400-1392x811.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/cdf36054a107490b803964b09ff57a0078637a5e-1392x806.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/1c2572c57a58ff74e5f42204ec92dfb21a669093-1392x567.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/870f3802572c0832d44da31adf6d19a5d0d9dc1a-2782x1752.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/634f2966eb2d61e663d89b11db0d905abef377e0-1391x734.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/298004fd57500515db2e6a6bfee59e9a7f141861-1610x1602.png?w=600&q=95&auto=format)
![](https://cdn.sanity.io/images/uk7b627p/production/937c60868bbaf0db9757b6a93260b0d5767bd074-1392x778.png?w=600&q=95&auto=format)
Credits
BUCK
Creative Direction
Kevin Walker
Vitor Andrade
Executive Producer
Luisa Murray
Art Director
Frederico Felix
Marla Moore
Producer
Rebecca Park
Design
Eve Hodgkinson
Zoe Schneider
Felipe Rocha
Leo Porto