Samsung Try Galaxy

BUCK partnered with Samsung to get iPhone users to Try Galaxy on their own phone — turning a list of tech specs into a world of colorful chaos, curious characters, and whimsical surprises.

Drawing from a key visual for Samsung by Justyna Stasik, we extended this visual style into an animated playground. The world is rich with color, packed with personality, and designed to turn the humble QR code on a billboard into a portal.

Instead of walking viewers through features one by one, we brought them to life through metaphor and magic. That meant letting the features speak through the story — not showing the Galaxy user interface.

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Surreal vignettes weave Galaxy’s tools into the action: a giant paintbrush reveals the Galaxy Themes tool, skydiving characters edit photos mid-fall, and a camper playing guitar showcases the nightography and audio eraser tools.

Audio partner Sonar laid down the SFX first, giving us a beat to animate to. The result is a walkthrough that’s weird, playful, and way more fun than it has any right to be.