Snap Partner Summit
How do you host what was supposed to be an in-person Annual Partner Summit in the midst of a global pandemic? You shift to an AR enviroment and get BUCK to create a Snappy design system to make the whole thing feel like one cohesive whole.
Snap CEO Evan Spiegel told us he wanted an uplifting intro film that didn’t feel tech-y, but rather evoked a feeling of zen. So we created an art-inspired film that accentuated the event’s brand identity. Oh, and it was 15 minutes long.
The challenge was to create a design system that supported all the various Snap Partners and product annoucements. The system had to be flexible as the content was constantly evolving with various stakeholders weighing in right up to the final buzzer. One part design challenge, one part logistical and organizational challenge.
We created a series of shortform content pieces for the Summit — self-contained shorts that explain and celebrate new technologies on the Snapchat platform.
As a refreshing digestif, we created some fun press recaps for Snapchat’s social channels that hit all the major highlights from the Partner Summit. Like castles in the sand, these ephemeral beauties came and went.