We wanted the camera to be constantly moving between spaces, reinforcing the idea of freedom of movement. So we built a library of camera moves and a system that allows us to seamlessly transition from live action vignettes to album content to graphics/ typography and back again.

The ‘echo lines’ served two functions. First, as a representation of the content emanating from the device out into our world, and second, as a transitional framing device.

But when it came to echoes emitting from a silhouette, it became tricky when considering camera movements because the silhouette of the object changes as the camera moves. So we designed a system that recalculated the silhouette frame by frame.