Spotify Summer Campaign
2023
We collaborated with Spotify’s in-house creative team to produce their 2023 Summer OOH and social campaign, with high impact placements in cultural hot spots: New York, Los Angeles, Miami, Houston, and Atlanta. BUCK ideated, iterated, designed and animated 24 visuals that came to life as a cohesively chaotic set all within the campaign's graphic border system.
SUPER WIIIIIDE
Part of the campaign was three epic-scale 55’ x 244’ site-specific digital artworks:
SUPER DROUGHTY
SUPER RAINY, and
SUPER BLOOMY
The triptych spoke to the weird and wonderful Los Angeles climate in a way that only an Angelino would get. Visible from the freeway, they dominated the DTLA skyline.
EVERYWHERE
The Spotify summer campaign also had site-specific designs in high-profile locations such as NYC’s Time Square and Penn Plaza, and Miami. More art appeared every-which-way as wheat-pasted posters, digital bus stops, and on animated screens across the globe.
In Miami
We collaborated with Spotify’s in-house creative team to co-create a 15’ x 84’ mural celebrating one of the cultural capitals of the country — Wynwood in Miami. Bold, joyful, and full of color, we helped create thoughtful visuals that aligned with the overall aesthetic of the campaign while remaining true to the essence of this vibrant city.
Kudos
A big thanks to our partners in Spotify’s in-house creative team for letting us go wild, and each and every BUCK artist who put their stamp on the project across a fast-paced and fun-filled six weeks.
BUCK
Group Creative Director
Thomas Schmid
Creative Director
Liron Eldar-Ashkenazi
Executive Producer
Kim Stephens
Art Director
Sylvia Witter
Senior Producer
Monica Lynn
Production Coordinator
Jennifer Blackwell
Design Lead
Danilo Rodrigues
2D Animation Lead
Lisa Kim
Design
Zack Williams
Joe Melhuish
Victoria Kociman
Alex Kiesling
Julia Chu
Kenni Huang
Nikko Gary
Vero Gomez
Doug Lee
Joel Plosz
Dan Muangprasert
Shirley Chong
Shannon Rollins
Victoria Rosselli
3D Animation
Victoria Kociman
2D Animation
Kyle Snider
Johan Eriksson
Vero Gomez
Jon Riedell
Sr. Brand Strategist
Asia Hunt
