We the People "Bill of Rights"
2021
Made in collaboration with director Trisha Gum, the Obamas, and Netflix, “Bill of Rights” is another BUCK-designed episode in a Schoolhouse Rock-inspired musical anthology series from Chris Nee and Kenya Barris entitled We The People that aims to give a civics crash course to a nation that thinks the filibuster is a topping at Cinnabon. At the first annual Children’s and Family Emmy award show in 2022, the series took home a statue for Outstanding Short Form Program.
We wanted to create a direct connection between the rights the US Founding Fathers laid out and how they are experienced in modern life.
In order to draw that connection, we used paper not just as a medium but as the metaphorical embodiment of the abstract concept of “speech.”
1. History Remixed
The fight over the interpretation of rights established at the founding of the US continues to
this day. To highlight important milestones in the evolution of our rights, we used imagery from different time periods to show how the past is in dialogue with the present and the future.
2. The Power of Paper
We love the immediacy and expressiveness of paper as a medium. It’s tactile, handmade, and democratic in nature. Paper has allowed citizens to communicate, educate, and fight for their rights.
There's an exciting energy at the intersection of poster art, protest art, and street art — and that's right where we wanted to be. We love how posters in the wild seem to be in dialogue with each other. That’s a nice thematic refrain for how we are in dialogue with the Founders through the reading and interpretation of the Constitution.
3. Breaking Free From The Page
Each of the characters above represents an important historical moment, from women’s suffrage to the fight for civil rights.
We were lucky to be chosen for this incredible project and absolutely loved the creative process that allowed us to play and get inventive. We experimented with stop-motion (both analog and digital), hyper-lapse, and time-lapse in order to create this handmade, staccato-paced aesthetic.
BUCK
Chief Creative Officer
Ryan Honey
Group Creative Director
Joe Mullen
Global Executive Producer
Emily Rickard
Executive Producer
Nick Carmen
Creative Director
Andy Lyon
Associate Creative Director
Audrey Yeo
Senior Producer
Justin Harris
Global Head of Design
Brian Won
Storyboards
Junyi Xiao
Design
Audrey Yeo
Ben Nichols
Colin Graham
German Di Ciccio
Gunnar Pettersson
Hyung Soon Joo
Jigyu Yoon
Julia Mattos
Mark Kulakoff
Sung Hyun Kim
Global Head of 2D Animation
Daniel Coutinho
Animation Director
Nick Petley
Peter Kallstrom
Previs
Hillary McCarthy
Josh Baum
2D Animation
Daniel Rodrigues
Fabian Morison
Gavin Kosko
Jasmine Ung
Joe Brooks
Jonas Mosesson
Juan Ricardo Hernandez
Kyle Griggs
Miriam Palopoli
Nick Petley
Patrick Knip
Peter Kallstrom
Rafael Araujo
Taylor Griggs
Zach Christy
Cel Animation
Jake Armstrong
Sofia Pashaei
Stephen Loveluck
Thea Glad
Tucker Klein
Lead Compositor
Ben Rohel
Stop Motion
Stoopid Buddy Stoodios
Live Action
Chief Creative Officer
Ryan Honey
Group Creative Director
Joe Mullen
Global Executive Producer
Emily Rickard
Executive Producer
Nick Carmen
Creative Director
Andy Lyon
Senior Producer
Justin Harris
Art Director
Debora Cruchon
Global Head of Design
Brian Won
Design
Colin Graham
Debora Cruchon
Mark Kulakoff
Global Head of 2D Animation
Daniel Coutinho
2D Lead
Nick Petley
2D Animation
Daniel Rodrigues
Delainey Cummins
Lumi Chang
Morgan Allison
Nick Petley
Cel Animation
Junyi Xiao
Matthias Cuciniello