Yoplait

2021

We partnered with AJF in Melbourne to evolve a series of fun stories for Yoplait that saw a cunning crew of fruity creatures get in all sorts of mischief.

And so the migration begins.

This cast of fruity friends lumber, leap, and launch their way to a delicious yogurt prize. The question is, who will get there first?

A series of unique spots were crafted to spotlight different products from the Yoplait range. Each featured a family of cute creatures built from real fruit in the respective product flavors.

Punnet of love.

The viewer's attention should be drawn first and foremost to the appetizing fruit. We filled out the animals using simple line work, keeping detail to a minimum so as not to distract from the main attraction.

Each creature was made from fruit that resembled its inherent anatomy, imbued with personalities inspired by their species.

In Darwin’s words, “only the fit survive.”

Each creature endured a long evolutionary process before arriving at their final design. Here are some of the ancient ancestors that didn't survive.

For full control, we opted to build the fruit entirely in CG. This allowed us to pick and choose exactly which angle to present without worrying about lighting. It also meant we could manually beautify the fruit to look mouthwateringly delicious.

Credits

BUCK

Executive Creative Director

Gareth O'Brien

Executive Producer

Erica Ford

Creative Director

Lucas Brooking

Associate Creative Director

Luke Saunders

Producer

Georgia Patching

Shakira Toth

Production Coordinator

Gabby Lovell

Sofia Costa

CG Lead

Elijah Akouri

CG Supervisor

Tim Krakowiak

Storyboard

Lara Lee

Liz Smith

Sam Scopelitti

Design

Bernd Bousard

Bryce Pemberton

Glen Miralles

Lara Lee

Liz Smith

Luke Saunders

Manon Sailly

Sam Scopelitti

Scarlett Starling

Modeling

Bryce Pemberton

Manon Sailly

Tim Krakowiak

Look Development

Bryce Pemberton

Elijah Akouri

Manon Sailly

Tim Krakowiak

Lighting

Bryce Pemberton

Compositing

Corin Sadlier

3D Animation

Bryce Pemberton

2D Animation

Aleksander Saharovsky

Glen Miralles

Henrique Barone

Liz Smith

Manu Correa Soto

Michael Wilkinson

Nick Petley

Sam Scopelitti

Sam Van Ingen

William Pietsch

Agency

Founder and CEO

Adam Francis

Creative Director

George Freckleton

Senior Producer

Liesel Haug

Group Account Director

Xavier Hogan

Senior Account Manager

Bonnie Olson