We partnered with AJF in Melbourne to evolve a series of fun stories for Yoplait that saw a cunning crew of fruity creatures get in all sorts of mischief.
And so the migration begins.
This cast of fruity friends lumber, leap, and launch their way to a delicious yogurt prize. The question is, who will get there first?
A series of unique spots were crafted to spotlight different products from the Yoplait range. Each featured a family of cute creatures built from real fruit in the respective product flavors.
Punnet of love.
The viewer's attention should be drawn first and foremost to the appetizing fruit. We filled out the animals using simple line work, keeping detail to a minimum so as not to distract from the main attraction.
Each creature was made from fruit that resembled its inherent anatomy, imbued with personalities inspired by their species.
In Darwin’s words, “only the fit survive.”
Each creature endured a long evolutionary process before arriving at their final design. Here are some of the ancient ancestors that didn't survive.
For full control, we opted to build the fruit entirely in CG. This allowed us to pick and choose exactly which angle to present without worrying about lighting. It also meant we could manually beautify the fruit to look mouthwateringly delicious.
Executive Creative Director
Associate Creative Director
Manu Correa Soto
Sam Van Ingen
Founder and CEO
Group Account Director
Senior Account Manager