Not your average white paper. Learn how we get down and dirty in the process of tinkering, crafting, and analyzing through purpose-driven experimentation. 

Whip out your phone and channel your inner Deadmau5 with this musical AR toy. 

(If it helps, you can do that thing where you pretend to have one headphone on your ear while you stare intently at an imaginary turntable.)

Li'l Scratcher

For our new R&D-focused Instagram channel, BUCK Sandbox, we needed an identity that evoked the raw, experimental spirit of the initiative.

We also wanted something that conveyed the infinite possibilities of tech and design working (and playing) in harmony.

Sandbox Identity

After nearly a year of seeing each other trapped in digital rectangles on countless video calls, we needed to kick off 2021 by doing something different. Something to reconnect us all.

Here was our idea:

Send 300 Oculus Quest VR headsets to all BUCK employees around the world. Then, organize a company-wide party in VR, complete with a live DJ, an art gallery, games, a keynote presentation, virtual cocktails, and fireworks. 

Oh, and build the world for that party from scratch.



Holiday VR Party

Shroom!

We put a Bucky-style braintrust together to try and develop the most elaborate, Byzantine way to like an Instagram post. We think we might have nailed it. 

Bucky Wall

Heart

An in-browser audio/visual experience that uses custom sound design and gamified interactions to reveal a trippy surprise in the end. Users play with a visual audioscape by using their keyboard like an instrument. 

Revisualizer

Question: How do we celebrate the launch of our new brand in the physical world? How can people touch it, and play with it? Start with a circle.

Rotator

For Arab-American Heritage Month, a small team of keen BUCKers took all the things that make this culture great and packed it into a bold, type-focused, and celebratory AR filter that is 100% certified Habibi. 

Arab-American Heritage Month

Flower

BUCK builds in-house AR effects to allow our designers and creative technologists to dream up filters and effects that are outside the constraints of our client’s briefs.

You’re going to go *oooooh* over our blue goo.



BUCK Ray Marching

Eye Patch WebGL

A project for Apple Music Korea through MAL for their Memoji campaign. The aesthetics were based on glitch graphics and visuals so we built tools to create an ownable effect specifically for this spot.

Moshing

We use the same technology that prevents self-driving cars from slamming into canyon walls painted to look like a tunnel in order to map physical environments for a more accurate AR experience. We love this. Coyotes (carnivorous vulgaris) of the obsessive, sociopathic variety do not. 


LIDAR Scan

An in-house app that paved the way for new AR abilities. Building Slapstick from the ground up in-house taught us a lot of valuable lessons, and continues to provide plenty of fodder for pushing virtual boundaries.

Slapstick

In celebration of the NFL’s 100th season, we collaborated with our pals at Momentum to deliver the speed and power of Verizon’s 5G network to fans around the league. We created a multi-player game with real time tracking on a super-sized throne for 10 select teams, bringing our complete toolkit to the project and utilizing everything from our UX crew to cel animation and 3D, to code.

Verizon/NFL AR Experience

Research

Mailchimp Give Where You Live

UW Health Masterpieces

We the People "Stronger"

Harry's Razors

Charity Water

Tony's Chocolonely 

Pepsi Black

Adobe Creative Cloud Ident

Dream Stream

Mailchimp Big Change Starts Small

DOH How's Your Head?

AMP Awards Opening Film

SheaMoisture

Illumina

Riot Games Lunar New Year

Playstation Big Bang

IBM More than the Score

The New Yorker Fest 2021

McNificents

Qualcomm Animating 5G

Slack

Apeel

Drink Up 

Qantas Rewards Card

Iyoria Aboriginal Elders Estate

Slapstick In-House App

Apple Power to the Pro

Verizon 5G Edge Keynote

Headspace

MTV Elect This

Sonos

We The People "Active Citizenship"

We the People "Miracle of Morning"

Facebook Messenger

Seek

Niantic

Instagram Face Filters

TEDxSydney

Starlight Spread The Smile

Yoplait

EA Sports Fifa Future Stars

SQSP Dracula

Beyond Magic

Alcoholics Anonymous

McDonald's Loyalty Rewards

Headspace Germany

Instagram Pride

We the People "Bill of Rights"

Dubai Real-Estate

SEEK Flex Your Skills

Amazon Lips

Aperol

Google Search Thailand

Goodbooks

Department of Social Services

Mailchimp Momentum

Square

Netflix "We the People"

Rémy Martin Mixtape

Google Pixel 4

Google Pixel 4a

Spotify AAPI Heritage Month

Facebook IWD

Umbro Blackout

Westpac 3%

Transportation Alternatives

Mailchimp The Cube

Zapier Motion Library

Twin Peaks

Grey Poupon

Next Insurance

Snap Partner Summit

Headspace Members

Hulu

Breath of Stress Air

Coda 

Hermès

Identity Digital

IBM Design Language 

Industry City Mural

No Kid Hungry

Google Pixel Wall

F5 Opening Titles

Facebook Tuned

IBM Leadership Agenda

Cartoonito Wideload Vacay

NIKS 

F8 2019

Planters

Sunbites Hail the Sun

Waze

Facebook Alegria

Viacom

GitHub: What is GitHub?

Microsoft 365

Brawl Stars Happy Brawlidays

Airbnb 

Spotify Premium

Mailchimp "All In a Day's Work"

Meta x Fendi

Amazon Beatles

BBC2 Ident 2

Lily's Gummy Bears

Microsoft Surface Laptop 5

Bankwest Campaign

Sherwin-Williams Color Portal

Microsoft Teams

Love, Death + Robots: "Night of the Mini Dead"

Instacart Fresh

Bonnie Plants

Microsoft Security

BBC2 

Coke Sustainability

Holden Sevens 

Facebook Dynamic Content Films

Oracle Wordmarks

Oculus 

Exetel Winning with Andy

Amazon One

Amazon Halo

Sydney Water PSA Campaign

Citrix

Onward Internet Possible 

Asana Silos

Nike White Hot

Thorne Healthy Aging

Oppo Wallpapers

AT&T GIFs

Ray-Ban Stories

Misfits Market

Wealth Simple Trade App

Woolmark

Sherwin Williams Paint Chips

Lowes Holiday

Meta Connect 22

Facebook AKA Portal

Bonds SnooZoo

Vivo Flagship

Roman Wellness

Osko

SK-II 

Meta Reality Labs "Whisperer"

Truly 

Shopify Summit 2022

Microsoft

Clif Bar Family Foundation Seed Matters

Cars24

Tinder Invention Of Together

Airbnb India

Snap Holidays

Shopify

Canadian Tire 

Asana Brand Film

Thorne

Meta x Murakami at The Broad

Cash App Taxes

Oreo

Microsoft Hololens

House of Honey

Facebook Portal Launch

Amazon Freevee

TIDAL

BUCK Rebrand

The New Yorker Festival

SQSP Snow White

WeTransfer Outernet

We Are Playgrounds

World War Zero

Palm NFT

Rest of World

2x4 Foundation

Branding